Released on: May 2, 2008, 3:10 am

Press Release Author: Pradeep

Industry: Telecommunications

Press Release Summary: April 28, 2008: Reiterating its commitment to make mobile
telephony more affordable, Airtel today announced unprecedented tariff reductions on
STD and Roaming services for its over 62 million customers.

Press Release Body: April 28, 2008: Reiterating its commitment to make mobile
telephony more affordable, Airtel today announced unprecedented tariff reductions on
STD and Roaming services for its over 62 million customers.

Airtel has reduced its STD rates dramatically to Re 1.50/ minute from the earlier Re
2.65/minute, benefiting all Airtel customers who make long distance calls. The new
tariffs will be effective from April 30, 2008.

Airtel has also redefined the roaming regime in the country. Airtel customers will
now be able to receive a call while roaming at Re 1/minute, as compared to Re
1.75/minute at present .Further, while roaming, Airtel customers can make an
outgoing local call at Re 1/minute and an STD call at Re 1.50/minute. This will help
create an India without boundaries, making communication with loved ones easier and
more affordable.

Mr. Manoj Kohli, President & CEO, Bharti Airtel Ltd said, "Airtel has today taken
another step to take forward India's telecom story powered by enhanced
affordability. 800 million Indians are now closer than ever before. This initiative
will particularly benefit rural customers and underlines our commitment to the
nation's growth."

Mr. Sanjay Kapoor, President, Mobile Services, Bharti Airtel, added, "This
initiative spells the end of distance for our existing and prospective customers.
With 70% STD customers in India using less than 5 minutes/month on STD calls and 80%
mobile customers not using their phones while roaming, we have a compelling customer
proposition. I am delighted that we are leading this endeavour, which strengthens
our strategic plank of affordability. I am confident that this will drive growth and
usage in the Indian telecom industry."

Airtel has always been a front-runner in leading affordability in the industry, one
of the many reasons why over 62 million customers prefer its services. This revised
tariff further reinforces Airtel's commitment to make mobile telephony more
affordable. The 700-million strong rural market in India is the biggest single
market in the world and Airtel is rapidly expanding its footprint in the rural areas
of the country. It has already connected over 3.2-lakh villages and plans to reach 5
lakh by 2010. This rapid roll out is witnessing a large number of customers joining
Airtel's network from the rural areas of the country. Therefore, these tariff
initiatives will help catalyze efforts to make telephony more affordable for all
customers across the country and further reinforce Airtel as the industry leader in
both affordability and availability.

Industry reports indicate that education, tourism and travel will be key growth
driver of the future. Data shows that Airtel remains committed to ensuring that
communication continues to help facilitate cultural, social and commercial exchanges
to the benefit of its customers. The reduced call tariffs will be a welcome relief
to the increasing number of people who are taking up educational, professional or
commerce opportunities in different parts of the country. Bridging distances, the
revised call tariffs will empower Airtel customers to talk more at an affordable
cost.

Earlier, Airtel initiatives like the Re. 200 Recharge, Easy Charge, Lifetime, Easy
Lifetime & Super Lifetime Prepaid have revolutionized the Indian market in terms of
creating customer value and Airtel will continue to come up with offerings that
facilitate an affordable and available mobile experience.

Web Site: http://www.airtelcallhome.com

Contact Details: Bharti Airtel Limited
(A Bharti Enterprise)
Qutab Ambience (at Qutab Minar), Mehrauli Road, New Delhi - 110030
Tel. No. : +91 11 4166 6000
Fax No. : +91 11 4166 6011/12